Michelle Gasparovic is
Head of Design at a San Diego-based technology company.

Brand Guide
Copywriting
Illustration
Secondary Logo
Trade Show Graphics
Catalogue Design

Ivy - A San Diego based solar technology company

Ivy is a solar technology company that I have had the pleasure of working with over the years. What started as a small San Diego-based start-up has turned into a national enterprise that recently went through their Series A funding. Ivy needed an update to their branding, which was relatively non-existent. They were too busy trying to save the planet to make important branding decisions. That’s where we stepped in.

Package Design
Trade Show and Marketing Assets

Sugar Kiln - A San Diego based cookie company

Sugar Kiln is a fast-growing wholesale bakery. that needed new labels for their new flavors. We worked with their existing packaging to keep brand equity while creating something bolder and more meaningful to the owner, Lea.

Cat Plants - A California based app

Cat Plants is a comprehensive database of plants designed to keep your pets safe. The app also connects with local greeneries to find pet-safe plants in your city.

Brand Concept
Branding
Logo Design
App Design

Ponycakes - A Brooklyn based wholesale bakery

This is my previous company Ponycakes. It’s where I got my start in business and design. Ponycakes was founded after I finished culinary school and was cooking for secret pop-up dinners in Tribeca. I got my first order before I even became a business, so I quickly improvised with plastic sleeves and stickers. Fast forward to a cleaner package and a premiere spot in major grocery retailers, including Whole Foods. The branding was inspired by Sonic Youth and Saved by the Bell.

Design, Branding, Packaging,
Marketing Assets

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MICHELLE GASPAROVIC

1262 Kettner Blvd. Unit 904
San Diego, Ca 92101
(310) 614 - 0485